With technology racing ahead of time and commercial tech giants trying to keep up with the continually transforming demands, it has become essential to optimize website’s according to the latest tech trends.
In the development and evolution of SEO as a crucial process for staying relevant on the internet and having a booming online presence, voice search has undergone the most dramatic change. From being an optional update for websites a few years ago, it has now become a necessity in the world of online promotion and marketing, not to mention its popularity in being inclusive for persons with disabilities as well.
Voice search optimization has become an urgent issue for tech-related firms and the leaders of such corporations are now looking for ways to creatively enhance users’ experience with voice search commodities. As the top teams go about improving this feature, some tips to be kept in mind are as follows.
- Utilize Long-Tail Keywords, Especially For Voice Search
Voice search is a little different than your usual, run-of-the-mill typed search. While typing, it is proven that more than 80% of people put in phrases and incomplete sentences. But, on the other hand, voice search is more conversational in nature. For instance, if you have to search how to fix the bathroom sink, for a typed search the user’s will mostly use the keywords ‘fix bathroom sink’. But, for the voice search, they will prefer to say the entire sentence- ‘ how do I fix my bathroom sink?’
Thus, include and sprinkle long-tail keywords for better voice search optimization.
- Peep Into Your Analytics To See What Users Want To Ask
Google Analytics can give you a real insight into the patterns of the keywords that have been used by users to reach your website. This data helps in determining what exactly prompts the user’s to click on your website’s link and look you up. Relatability is something that helps you predict the consumers’ needs better and deliver accurate results.
For instance, if the user wanted to look up the trendiest hairstyles for short hair via voice search, returning a result for 100 best hairstyles will leave a sour taste and will probably not see a returning customer to your website.
- Work On Improving Loading Speed
People mostly use the voice search feature when they are otherwise engaged or want to save time with all the typing. If your website’s loading speed for the voice search command fails to impress the user, the chances of impressing the user will be way less. Always keep cached copies of your webpages ready, invest in plugins and SEO tools that speed up your website’s loading content. If you have heavy elements on your landing page, it becomes even more important to have add-ons to reduce their speed impact.
- Push For Accurate Predictions For Follow-Up Questions Or Requests
Voice search feature has a unique behavioural quality- it usually has a backed-up question from the user that follows the initial search request. SEO techniques for voice search on your website must include the predictable next question so that the user can have an in-depth search, if he/she/they choose to.
As the internet community goes on growing and expanding, including many types of differently-abled people in the coming years, it would be vital to optimize your website for voice search technology and applications to keep the compatibility intact. Look for Web Design Firms for a quick hop onto this wave of tech trend- Kinex Media is one of the best ones.Even though it might be relatively new, SEO for voice search is going to blow up in the near future and you better be ready for it.